How To Choose The Best MLM Leads
Author: Jeff Schuman

How To Choose The Best MLM Leads
© 2004 Jeff D. Schuman
http://www.team-schuman.com

What are the characteristics of the Best Mlm Leads? This is a
good question to ask before you spend any money buying leads
to build your MLM business. Before we get to that let's take a
look at why you would want to buy MLM leads in the first place.

Over the years the multi-level marketing business has gotten a
black eye because of the over hyped promises of money and
freedom. Very few people have ever achieved a high level of
success in any MLM business. And even fewer have ever been able
to maintain the level of achievements over a period of time.

That does not make MLM companies bad. Nor does it make the
opportunities they afford the average person as a way to make
extra money or even as a way to drastically change your
lifetsyle. It can be done and using MLM leads is a great way to
do it.

There are 2 big benefits to buying MLM leads.

1. It gets you away from approaching your friends and relatives.
If you have been in more than one MLM business over the years
you may have already approached them and used up your
credibility when you were unsuccessful.

2. This is a duplicatible way to build your business that you
can pass on to your downline. Any successful network marketing
business will tell you that one of the main components of
success is duplication. Anyone can buy leads and work them over
the phone or thur the internet with the use of an autoresponder.

If you are unsure of how to work a lead over the phone I would
suggest getting the book "Recruit Your Way To Millions" by Fred
Stegge. After reading this book you will be able to explain what
you do and what you offer to a new prospect in 30 seconds or
less. http://www.team-schuman.com/recruit-your-way

If you are unsure of what an autoresponder is or how to use one
read this article I wrote "How To Effectively Use An
Autoresponder." This is an absolutely essential business tool if
you are going to succeed online with your MLM business.
http://team-schuman.com/articles/article15.html

Now that you understand some of the benefits of buying MLM leads and
how to market to them let's take a look at what are the characteristics
of the Best MLM Leads.

1. How many times are the leads sold? Many MLM lead companies
sell their leads over and over. You will be contacting a
prospect that has already been marketed to. Personally I like
leads that are exclusive to me.

2. How old are the leads? Would you rather contact a prospect
that has expressed an interest in the past 48 hours or in the
past 48 days. Being able to strike while the iron is hot so to
speak is a great benefit of a fresh lead.

3. How many leads do you get for your money? Obviously the more
leads you can get for the best price the more leads you can buy
at a time. This is especially important when you are first
starting or when you are helping your downline get started.

4. What is the quality of the lead? Nothing compares to a lead
that contains both a phone number and email address along with a
few qualifying answers to questions like "How much can you
invest to get started" or "How soon do you want to get started"
or When is the best time to contact you?" If a prospect is
answering these type of questions you are getting a much better
quality lead than if you just have a name and email address.

5. What is the response rate? This will improve as your skill
level at working your leads improves, but the fresher higher
quality leads will give you a better response rate even when
your skill level is low.

6. Do your leads come with any extras such as an autoresponder,
training on how to work leads, pre-written email marketing
letters, phone scripts, your own website, flash presentations,
etc.

These are the top qualities of the Best MLM Leads. Be careful
when choosing a place to get your leads. Not all MLM Lead
companies are created equal. It is going to be the single most
important decision you make when trying to grow your MLM
Business. Make the wrong choice and you will waste your time and
money as well as the time and money of your downline. Make the
right choice and you can be building your business successfully
for years to come.

About the Author

Jeff Schuman has made over $35 Million Dollars in sales in his
20 year sales and marketing career. His Best Mlm Leads website
contains the best mlm leads companies available today. His
Team-Schuman.com website contains the best make money, and
make money online websites anyone can use to get started making
money from the comfort of their own home.
http://www.team-schuman.com/bestmlmleads
http://www.team-schuman.com

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