April 25, 2005

Is 'Complex Equivalence' Hindering Your Online Success?

Hello,

I'm continually talking about how our beliefs affect our reality.

This is every bit as true of business – even online business – as
of every other area of life. Hence, in this article, copywriter and
internet marketer Jo Han Mok discusses some of the false beliefs
that people have in trying to create their own online business, as
well as how to overcome them.

I think it is useful as we can easily fall into this kind of thinking,
and not be aware that we are doing it. Hope you find his thoughts
useful.

Asoka

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Is 'Complex Equivalence' Hindering Your Online Success?
by Jo Han Mok, Midas Touch Marketing
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Complex equivalence is one the greatest stumbling
blocks to Online success.

Has this thought ever crossed your mind?

Success in Internet Marketing equals being a techno
whiz, being able to install any script under the sun,
and creating graphics and animation that will put the '
Matrix' to shame?

But what if…the actual equation read like this?

Success in Internet Marketing equals to being
completely rooted in the fundamentals and principles
of direct response marketing and being able to
leverage the world wide web as the ultimate low cost
medium to deliver your marketing message on a global
scale?

Isn't it obvious that your core belief system is
pivotal in determining whether you'll make or break?

Let's take it even further, and look at the term
Internet Marketing.

Doesn't it make sense that anyone who is interested in
Internet Marketing should get the 'Marketing' bit
right first?

Nothing can be further from the truth though. People
fall prey to all the noise and clutter out there, and
start having thoughts like:

"There is no way I can make money online if I do not
have a website. It's even worse if I do not know how
to create one."

"I am a computer gonzo, and I only know how to use
Microsoft Word. Therefore, I will not be able to make
it on the Internet!"

"Search Engine Optimization confuses me. I am not a
geek. Therefore I will not be able to get traffic."

All these are solid examples of how complex
equivalence limits people's potential.

If you're reading this article, I'm pretty sure you
can identify with such falsities, and here's what I
recommend to eradicate complex equivalence once and
for all so that you can achieve the success you richly
deserve.

Reframe everything.

Reframing is a technique used in Neuro Lingustic
Programming, often dubbed the 'Science Of Achievement'.

In simple terms, it's basically to take another 'look'
at your thoughts, as it might give a whole new meaning
and dimension.

Let's take the false beliefs above and start reframing
them.

False Belief #1: "There is no way I can make money
online if I do not have a website. It's even worse if
I do not know how to create one."

Reframe: Not everyone who has a website makes money,
therefore it is NOT the website that is responsible
for bringing in money. I will examine if there is an
absolute need to have a website in order to make money
online, and if so, I will either learn how to create
one, or barter my services or products in exchange for
one to be created for me.

False Belief #2: "I am a computer gonzo, and I only
know how to use Microsoft Word. Therefore, I will not
be able to make it on the Internet!"

Reframe: There are many examples of people out there
who have made it online without being technically
competent. I know how to use Microsoft Word, and
because I can type, I have the ability to create
products by capturing my ideas in print, and I will
also be able SELL in print. This is three quarters of
the battle won.

False Belief #3: "Search Engine Optimization confuses
me. I am not a geek. Therefore I will not be able to
get traffic."

Reframe: There are thousands of ways to get traffic.
Search Engine Optimization is NOT the only way. Most
people use less than 5 methods to get traffic, many of
which are idiot-proof. I will use the most effective
methods out there to get traffic which do not require
me to be a techno geek. When I make enough profits, I
will hire someone to do all my Search Engine
Optimization for me.

With these examples, it's pretty clear to see how
crucial one's beliefs are, and you can either allow
them to limit you, or to spur you on to greater
heights.

You can choose success or mediocrity.

What's your choice?

Or do you need some reframing?

——————-

Jo Han Mok is a frequent guest and featured speaker at
Internet Marketing bootcamps and conferences on
subjects such as copywriting and Joint Venture
Marketing. Check out how he can help you 'Unlock Your
Internet Empire' together with Ewen Chia and Marlon
Sanders at:

How To Unlock Your Internet Empire Right Now!...

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