The Truth About Mail Order 1

Does It Really Work?

Over the years one of the most frequently offered business
opportunities has been mail order in one of its many forms.
And, there are certainly no shortages of claims as to its
profitability - or books on the subject for that matter!
All this is sure to lead you to stop and think ‘But does it
really work?’ And feel it would be nice to know the facts on
the business. Not information from the source - whose own
interests are best served by you starting! That’s just what
this book is.




From the start we can certainly confirm that mail order does
indeed live up to its expectations - even exceeding them in
some cases! It can be a truly simple home business - with an
absolute minimum of outlay. And it can produce profits
running into several hundred percent!

The rewards are certainly up for grabs. But, as with any
other business they don’t come automatically. They need to
be earned, and be worked on. But it is a business that
offers the chance, where many others never can.
Read on and we will reveal some of the secrets of mail order
- and some of the tips you need to apply to realise this
exciting potential to the full.

Why People Buy Mail Order

There is no doubt that people do buy by mail order - and in
vast quantities. The good mail order business can have a
much higher customer turnover than one of the busiest shops.
But, just why should this be? Consider why people buy by mail
order - and always apply those reasons throughout your
business.

Mail order buying is certainly ‘easy’ - an important reason
for any business success. So, be sure always to keep buying
easy. It’s far more convenient to post off your order -
rather than trek round the shops!

More often than not, mail order offers far greater choice
than retail selling. It can be successful supplying even the
most specialist demands.

You will usually find that mail order products are cheaper
than similar shop bought products. The mail order operator
must always try for this - but it’s a great reason for the
customer too! Special offers are popular.

A very personal and individual service - that should be mail
order. You can buy things you won’t buy in a shop. And,
there’s the opportunity to return them without problems.

An important reason for the success of mail order is
excitement. Yes, it’s a major reason. Waiting for that
special order to arrive can be a big reason for sending for
it in the first place! This should never be under estimated
as a reason for mail order use.

You may well be able to think of other reasons why mail order
works. Whatever they are do remember you should make use of
them in your business. Exploit every single advantage
possible - or mail order may disappoint.

Building Mail Order Profits

It is also interesting to consider why mail order is
desirable from a business point of view. After all, it seems
a more complex business that just selling goods in a shop.
Why is it worth selling through the post?

One major initial advantage is that mail order has very
little overheads. You can operate quite a large business
from home. And, you don’t need equipment - or staff which
can be very expensive. It’s the ultimate cut cost business.
Indeed, it needs to be.

Mail order operators also tend to build their profits by
selling goods in volume. This usually means specialising in
a limited range - unlike a shop that sells a full range.
Restrict what you sell so you can obtain at more desirable
prices than a low volume shop.

One of the most obvious reasons for mail order profitability
is that the goods sold are selected for their huge profit
margins. For best chances of success this needs to be as
much as 200-300%! Unlike a shop, which needs 15-20% to
succeed. So, do realise that mail order profits hold no
special ‘mystery’. They are made because only products with
very high margins are selected - not because of any major
formula!

Copyright Avril Harper, UK

Recommended Mail Order & Copywriting Course:

The Golden Mailbox, by Ted Nicholas & Stuart Goldsmith